500,000+
Customisation combinations
100
Years of Danish design
3
London locations: Mayfair,
Harrods, Selfridges
Since 1925

Sound that stands the
test of time

When you choose Bang & Olufsen Atelier, you're choosing nearly a century of Danish design excellence. Some things are worth the wait.

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You dream it.
We craft it.

Whether you're exploring possibilities or envisioning something completely bespoke, there's an Atelier option that's right for you.

  • Atelier Bespoke

    Make a statement. Turn heads. Spark conversations. With a fully bespoke Bang & Olufsen piece, you make it yours.

  • Atelier Editions

    Experimental colourways, with fresh finishes and textures. See something that speaks to you? Make it yours before these limited editions disappear.

  • Atelier Catalogue

    Choose from over 500,000 possible combinations of colour, material and finish. Our digital Composer lets you visualise every angle and switch colours in a beat.
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    “When we build an Atelier product at Bang & Olufsen, we create not just a set of speakers with superior sound and impeccable craftsmanship, but an extension of a customer’s personality and style.”
    Kristian Teär
    CEO, Bang & Olufsen
    Touch, Hear, Create

    Discover the
    difference in person.

    Some experiences can't be captured online. Feel the materials, hear the difference, and explore what Danish craftsmanship can create for your space at an in-person demo at one of our London showrooms.

    Beovision Theatre

    Beovision Theatre

    From £12,800

    Experience our home cinema TV in our dedicated viewing room. Discover how exceptional technology integrates seamlessly into your interiors.

    Multiroom Systems

    Multiroom Systems

    From £3,700

    Walk through our multiroom demonstration and hear how sound follows you naturally. Revolutionary bass management means no subwoofer needed.

    Surround Sound

    Surround Sound

    £ Multiple options

    Immerse yourself in home cinema surround sound. Discover how Beolink creates theatre-quality audio without dominating your space.

    Atelier Bespoke

    Atelier Bespoke

    £POA

    Touch premium materials and see custom examples. Work with our specialists to explore what's possible when there are no limits.

    BEOSOUND A5
    BEOSOUND A5
    BEOSOUND BALANCE
    BEOSOUND BALANCE
    BEOSOUND LEVEL
    BEOSOUND LEVEL
    BEOSOUND EMERGE
    BEOSOUND EMERGE

    Our London
    showrooms

    • Mayfair Flagship

      Our premier London experience in the heart of Mayfair. Complete Atelier studio with full material library, private consultation rooms, and our most comprehensive product range.

    • Harrods, Knightsbridge

      Discover Atelier within London's most famous luxury department store. Curated displays and expert guidance in an iconic shopping destination.

    • Selfridges, Oxford Street

      Experience our latest innovations on Oxford Street. Central location showcasing our newest products and customisation capabilities.

      Book a demo

      Ready to experience what's possible? Choose your preferred location and consultation
      type. Our specialists will guide you through options that fit your space, style, and budget.

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